Lori Winter

Explore Creative design studio

LoriWinter_graphic-designer-Explore-Creative-work Lori Winter is the principal designer and founder of Explore Creative graphic design studio in Sonoma. Explore Creative creates business brand identities in print, web and signage — including a full array of marketing materials crafted to tell the business story and draw in customers, clients, participants and, in the case of nonprofits, donors. Lori worked as a designer in bay area design and architecture firms before starting her own studio in 1997.

Client projects range from retail centers, hotels and restaurants to event promotions, packaged goods and small business identity. Lori believes in the wisdom, “Seek first to understand, then be understood.” When we learn a client’s unique “DNA,” we can express it in the design work for engaging, unified and results-oriented communications. In today’s world, this means via all necessary platforms — the logo, the business card, the brochure, the website, the ads, the package, the email blast, the sign program.

The Explore Creative team includes talent in copywriting, photography and website programming. We work with several top notch printing vendors and sign fabricators to execute the design beautifully.

Your first consultation is free of charge. We start with a 30 minute chat about your business aspirations, who you’re talking to, what sets you apart, and how Explore Creative can help you tell that story. You’ll see examples of past work. If we move forward, there’s a proposal and you drive the bus how far you’d like to go with our help.

Contact Lori: Explore Creative • 746 Broadway, Sonoma • 707-938-9960
Community Involvement
  • Sonoma Plein Air / Promotional Materials creative team
  • SVHS "I Choose" Committee / Campaign Materials creative team
  • Prestwood Elementary School / Spiritwear Chair and designer, 2012 - 2014
  • Red & White Ball / Promotional Materials creative team, 2011, 2012
  • Sonoma Valley Girl Scouts / Volunteer positions and design work, 2008 - 2014